“Useful data is obtained only when the researcher exercises care in defining what is to be measured.” Strong…

“Affordances, signifiers, mappings, and constraints can simplify our encounters with everyday objects.” ~ Norman This article examines how…

“The central question animating educational design research is not simply whether something works but how a learning environment…

“Doubts in one’s creative ability can be cured by guiding people through a series of small successes.”~ Kelley…

“To fail is to learn: we learn more from our failures than from our successes.”~ Norman This article…

 “Storytelling bridges analysis and synthesis.” ~Parrish This article explores how design becomes transformative when it shifts from structure…

“The first step toward being creative is often simply to go beyond being a passive observer and to…

“By adopting the eyes of a traveler and a beginner’s mindset, you will notice a lot of details…

“The real measure of success is the number of experiments that can be crowded into twenty-four hours.” ~…

“Deep empathy for people makes our observations powerful sources of inspiration.”~ Kelley & Kelley My perspective highlights how…